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Dominik Heinrich
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GEO and SEO: visible in AI answers and search

When customers ask ChatGPT, Gemini or Google's AI answers, your brand should be in the answer.

More and more people ask an AI assistant instead of clicking through search results. Generative engine optimization (GEO) makes sure those assistants find, understand and cite you. I measure where you stand today with Semrush and Peec AI, research the questions your customers really ask with a private open model, and fix what matters in order of impact, together with classic SEO.

Book a 30-minute callTake the 1-minute check

Sounds familiar?

  • You rank well on Google, but ChatGPT and Gemini recommend your competitors
  • Nobody can say how much traffic already comes from AI assistants
  • AI answers show old prices, wrong opening hours or another company's facts
  • Hundreds of pages, and no idea which questions they should answer

How I work on it

  1. 1

    Assess: measure the baseline

    Where does AI-referred traffic come from today, which prompts mention you, which sources get cited instead of you? Semrush and Peec AI give a baseline per prompt and against your competitors.

  2. 2

    Research the real questions

    A local open model such as Qwen reads your sitemap and writes realistic customer prompts per page from a strict brief. Nothing goes to a cloud AI API, and the prompts become the set you track.

  3. 3

    Fix the foundations

    Crawler rules in robots.txt, sitemaps, Core Web Vitals, schema.org structured data and answer-first pages with clear facts such as names, prices and hours, so both search engines and AI assistants can read and quote you.

  4. 4

    Be mentioned elsewhere

    AI answers lean on listings, reviews and third-party pages. Your Google Business Profile, portals, review sites and partner pages get the same facts as your own site.

  5. 5

    Select and sprint

    Findings become a ranked set of experiments with working proofs of concept. We ship the top ones, track visibility weekly and feed the results into the next round.

Where AI answers come from, and the four levers you control.
How AI assistants find a brand: a customer asks ChatGPT, Gemini, Perplexity or Google AI Overviews; the assistant retrieves from search indexes and AI crawlers that robots.txt allows; it draws on your website with answer-first pages, schema.org data and clear facts, on listings and reviews, and on mentions elsewhere; Semrush and Peec AI measure visibility and feed a prioritized backlog.

Interactive

How ready is your brand for AI answers?

Tick what is already true. What's left is your GEO to-do list, most important first.

0/10 ready

Your next three steps

  1. Brand facts are identical on the site, Google Business Profile, LinkedIn and directories
  2. Key pages answer the main question in the first paragraph
  3. Organization or LocalBusiness structured data on key pages
Get a GEO visibility check
All calculators and checklists

What you get

  • A baseline of your visibility in AI answers and search, per prompt and against competitors
  • A tracked prompt set per key page, researched with a private open model
  • A technical SEO and GEO audit: crawling, Core Web Vitals, structured data
  • A ranked experiment backlog with working proofs of concept
  • Weekly tracking in Semrush or Peec AI, plus the GEO Adaptation Framework to keep going

Real projects

Questions buyers ask

What is the difference between GEO and SEO?

SEO gets your pages ranked in search results. GEO gets your brand named and cited in the answers AI assistants write. They share the foundations, crawlable pages, structured data and clear facts, so I do both together.

Which tools do you use?

Semrush for search and AI visibility, Peec AI for share of voice against competitors, Google Search Console and PageSpeed Insights for the technical side, and a local open model such as Qwen for prompt research.

Why research prompts with a local model?

Because your page list and strategy stay private, and an open model can write thousands of realistic prompts without per-call cost. A sample is reviewed by a person before anything is tracked.

How soon do we see results?

The baseline and the ranked roadmap come within the first weeks. Changes in AI answers take longer, because assistants and indexes update on their own schedule, which is why we track weekly and work in experiments.

Can we start without a big project?

Yes. Try the GEO check on this page, download the GEO Adaptation Framework, or book a 30-minute call. Pricing is a fixed scope for the analysis or a few days per month for ongoing work.

Read more

Sources and official guides

  1. Google Search Central: AI features and your website
  2. Google Search Central: SEO starter guide
  3. Google: common crawlers, including Google-Extended
  4. schema.org
Keep exploringFind out in a minute how I can help you

    Get in touch

    Tell me what you're building. I'll reply within 1–2 business days.

    Dominik Heinrich
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    Email
    mail@dominikheinrich.ch
    Company
    MADO Consulting
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    Available worldwide, remote. On-site on request, depending on the country.

    I reply within 1–2 business days. Free slots: see the calendar

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